In September 2016, Harvard Business Review published a book titled “The Analytical Marketer: How to Transform your Marketing Organization”, in this book the author Adele Sweetwood, highlight an important fact marking the shift in the approach to marketing communications. This shift can be summarized by a simple statement “Relying on spray-and-pray approach simply won’t work anymore”. At ThinkTank, our approach to the branding industry relies on this simple fact…there is no single solution, set of services fit-all, The Client is the Center of all Solutions and Services. Putting this understanding to work, this is how we at ThinkTank serve our clients differently.
Common Agency Approach (the other guys):
- Based on agency’s own agenda
- Focused on account yield
- Work is pushed through
- Quality of services tied with billing
That’s why better to have an in-house agency!!!
- Based Client’s business needs
- Focused on competitive pricing
- Work is efficiently delivered
- Quality is benched against Client’s aspirations
This system of belief what ThinkTank stands for!!!